Step 1: Dig into the Data We did what we always do which is starting by looking at the client's data.The beauty of using a marketing automation tool like HubSpot is it allows us to dig into the data quickly.
Here's what's coming, and how inbound marketing principles can help "future proof" your brand against the changing marketing landscape.AI/bots As a recent article on Verge put it, "the future of search is more than a text box.
When planning your inbound strategy, setting goals is crucial to measuring your success.How will you know if your inbound marketing is working without a benchmark to measure against?
In the same way, email marketing is a gradual reveal of what makes your company the right fit.They've opted in to one-on-one communication with you, and unlike subscribers, they've indicated they want to learn more.
Here's the big reason why marketing tools can sacrifice high-level marketing success, and how a unified strategy will bring better ROI.If you're not really connecting the dots, can you track a lead's movement through your entire customer lifecycle?
To build an effective digital marketing funnel, you must serve up the right content in the right order.Use the template to fill in current content offers Your first important step is to audit your current content offers and where they fall in the buyer's journey.
Next week we’ll be touching on exactly how to determine whether a lead is qualified but first it’s necessary to understand the different lifecycle stages of a lead.The lead lifecycle defines where a lead can live, how a lead moves along and what we do with a lead at each stage.
We talked through some of the proposals she had put forward, and came to the conclusion that they just weren't in the same mindset of lifecycle marketing.He didn't understand lifecycle marketing and how marketers have become aware of the difference between all parts of the buyer's journey.
Afterall, how can you ever propose to provide services and drive value if you are not good at what you do?It really would not be a differentiator if we said, “We work in an innovative, data-driven environment that fosters excellence for our clients with a sound inbound strategy for today’s digital landscape” because that should be the literal goal of every single inbound marketing agency.
We use HubSpot for our own customer lifecycle marketing and for our clients'.Here's our honest take on 7 ways HubSpot is the right tool to manage your customer lifecycle and marketing funnel — from people who work in the HubSpot trenches day in, day out.
So you’ve decided to hire a marketing agency.Any marketing agency should put your website at the forefront of a marketing strategy.
Others are established businesses with hundreds of employees; they're simply looking to diversify their over-arching marketing strategy with inbound.The three big wins we're talking about below are common across most of our clients as they approach the end of their first full year of a solid inbound marketing strategy.
A sales and marketing alignment is good for us, and it's good for our potential customers, because an alignment helps create a more human experience with our brand.And for your alignment, persona research gives marketing and sales a common language when talking to and about prospects.
Our expertise lies in finding holes in your marketing efforts and solving them with a variety of inbound marketing services.A typical client has an annual agreement with SparkReaction, and invests between $5,000 and $10,000 per month on their inbound marketing strategy.
I've been on a minimalist path for the last year––sorting closets, donating duplicates, moving to a capsule wardrobe, and minimizing my communications.This will get you in the right mindset for finding helpful marketing resources that you actually love and look forward to.
With a content marketing plan, it’s easy to decide that you want to give it a try.Campaigns are the engine of a content marketing plan, and content is the fuel.
Measuring the return on investment (ROI) of your marketing efforts may seem cumbersome and almost impossible.Below I have outlined a few steps to help you get started on How To Tell If Your Marketing Is Successful.
One marketing expert, in fact, just listed re-marketing as a top warning sign that your email marketing drives away subscribers.Here's how marketing automation can unite all your marketing intel and help you send smarter email.
It's pretty hard to ignore those numbers, which is why we have written this article on how to use content marketing strategies to delight your customers.The most effective way of defining your target audience would be to check out your customers using analytics software, such as Google Analytics, Facebook Insights, and Twitter Analytics.
By baking in elements of an inbound marketing strategy, you can generate and nurture leads with your next website redesign.Here are five elements of an inbound marketing strategy that will guide your website towards greater lead generation and return on investment.