To build an effective digital marketing funnel, you must serve up the right content in the right order.Use the template to fill in current content offers Your first important step is to audit your current content offers and where they fall in the buyer's journey.
Most decent-sized organizations will have both a sales team and marketing team, and for a long time, there was something of a dividing line between the two of them.Your smarketing team should have a meeting to determine what constitutes as a point.
Maybe this marketing + sales snafu is familiar: You've generated a few dozen leads online, and your sales team is chomping at the bit to get them.As a marketer, it's your job to nurture and qualify leads before the sales team begins reaching out.
Everybody wants a strong lead funnel.Once you have a spot to focus on, brainstorm a few "content touches" that would spark their interest.
More and more, marketers need to lead the marketing funnel.Choose these marketing objectives examples that cover your entire funnel for 2017.
Blurring the hard line between traditional "marketing" and "sales" roles is good for marketers, sales professionals, and customers.We'll explain the "zero moment of truth" and show you why (and how) you need to create your own digital marketing funnel.